Once the COO/manager vp from Sony Latin Iberia, Maria Fernandez is one of the most powerful people in Latin sounds. She besides runs the newest operational and you can economic areas of the brand new prominent Latin songs company but is including a musician and you may administration-send executive exactly who oversees their numerous departments which have a notoriously empathetic layout.
This week, Fernandez’s work is leading the way, because RIAA Celebrates, that is remembering Latin audio this season, established it was accepting her since globe executive of the season getting 2023. Fernandez could well be feted through the a service for the Washington, D.C., to your Monday (Sept. 19) next to Gloria Estefan (Icon), Emilio Estefan (globe trailblazer), Sebastian Yatra (artist of the season) and representatives Veronica Escobar and Maria Elvira Salazar (policymakers of the year).
Maria Fernandez, EVP/COO of Sony Music Latin Iberia to the ‘Latin Hitmaker’ Podcast
An indigenous from Venezuela who become their particular job within the mass media, Fernandez is a finance whiz just who joined Sony because the CFO and flower towards review of COO 5 years back. Their part expanded within the pandemic when she produced coaching and you will education younger managers a central element of their particular work and you will a beneficial personal mission. She today oversees the fresh strategic means of the providers as well as of their different functions, in addition to funds, some one experience, technology and purchases, that will be on a regular basis employed in larger singer marketing. And before the RIAA Remembers, Fernandez was Billboard’s Manager of your own Times.
Right here, Fernandez talks about their own funds background, her part since a teacher in her own neighborhood while the county off Latin audio worldwide. “It is one minute ever if you’re able to demonstrate that Latin musical is not just you to definitely genre, and undeniable fact that i have amazing performers representing each one of those types and seeing as to your worldwide charts is quite fulfilling.”
I think I give the more strategic, financial and you can operational parts brand new comprehension of artists’ needs and this how we can plan out ourselves to incorporate men and women need for the everything that people create. As an example, an artist would want to would a high priced video clips once the he has a creative vision. Of a simply financial view, you’ll not get a hold of a profit off you to definitely financing just like the streaming of your own videos wouldn’t compensate for the level of financing. But when you understand why that is important for the fresh musician as well as how it matches towards whole strategy, just could you see the reasoning out of what you need to do, you could sell.
Historically, the latest financial group ‘s the people you to definitely says zero to help you everything you. And there is challenging involving the imaginative and you can economic groups. One thing we’re trying create a little more about try generate yes both sides see for every other’s means. By the way, you can state the same when we’re speaking of group as the base of the thinking within our area try that individuals provides several rosters: artisans and you will teams, so we need to use proper care of both of them. You prefer movie star teams and you will executives to deal with superstar musicians and artists.
Relevant
In my opinion you will be strange in that you functions tend to and you will personally with managers. I can not tell you how frequently a manager has advised me personally, “I’m meeting with Maria Fernandez now.” What are the results in the event your shared need dont line up?
We run lots of managers and possibly discover Filippino varme kvinner good logic as to the reasons an employer requires one thing for their artist, however, that require doesn’t necessarily line-up with our means because time. But it is always [about] making yes we realize one another regardless if we are never going to be for a passing fancy web page. If you ask me, simple fact is that chatting. The way i see it, the audience is here to help you suffice. We are right here and make one thing much easier, [even] together with the restrictions we have in the an agency and and then make sure we pursue procedure.